项目定位：BLOCK STREET+SHOPPINGMALL
设计面积：30000㎡
设计范围：建筑景观+商业氛围+动线规划改造升级

本案打造以Living Mall为商业运营模式的繁华夜生活街区，主打“5分钟抵达、一站式满足、24小时不打烊”的全新商业空间。设计师着力通过建筑设计、空间布局、商业氛围、光影科技及多元的生活情境，营造“不夜·幸福·自在”的品质生活方式。为把握95后新生代消费群，以“一星座一区域，一区域一个性”的前卫设计理念，让年轻群体更易于与项目建立深层的情感链接，从而彻底改变商业体验，顺应网红效应和粉丝经济的大趋势。

Project Positioning: BLOCK STREET+SHOPPINGMALL
Design area: 30000m2
Design scope: architectural landscape + commercial atmosphere + dynamic planning and upgrading

This case creates a bustling nightlife district with Living Mall as its commercial operation mode. It is a new commercial space with “5 minutes to arrive, one stop to meet, 24 hours to fight”. Designers focus on creating a quality lifestyle that is “no night, happiness, and freedom” through architectural design, spatial layout, commercial atmosphere, light and shadow technology, and diverse living situations. In order to grasp the new generation of consumer groups in the post-95s, the avant-garde design concept of “one constellation, one region, one region and one gender” makes it easier for young people to establish deep emotional links with the project, thus completely changing the business experience and adapting to the net red effect and The general trend of the fan economy.

公众号：春山外设计

公众号：春山外

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